What do you know about Google Algorithms?

Gayan Madhusankha
2 min readJun 14, 2020

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All of us used Google so many times per day. I think, today Google became one of the human Needs. Why am I mention like that? I think I don’t want to explain, why is Google has become so closer to our lives. Instead of, may I ask several questions from you?

01. Do you use Google maps ever in your life?
02. How many girls who read this article have used YouTube or Google to find food recipes?
03. How many of you have read articles about Health and Diseases through Google?
04. Is there anyone who doesn’t get support from Google for their Studies?

I think it is enough now. I asked four questions and it covers four main human needs. So is it fair to mention that Google is one of Human Need?

Move on to our topic, What is an Algorithm?

The algorithm is a set of rules for solving a problem in countable steps. The definition of Google algorithms is also the same. But Google algorithms can specialize like this. Google Algorithm is a complex system to retrieve the most relevant data to the user in a very less amount of time. Searching rapidly happen when the user searches something from Google.

Now, I am pretty sure you are wondering about how those algorithms retrieve relevant information and how it ordered them on the page. I have listed down few features that affect Google ranking and retrieve relevant information.

01. The keywords appearing in the page’s title, header tags, and meta description
02. Number of organic websites linking to the webpage
03. Responsiveness of the website (It means whether the websites can be searched from mobile devices such as smartphones, tablets)
03. The freshness of the content

What is the Google Algorithms for searching?

Google uses a complex mathematical concept for ranking pages and retrieves the most relevant result for queries. Actually, they use several algorithms for searching. I have mention below the most relevant algorithms, especially for search results.

01.Panda
02.Penguin
03.Hummingbird
04.Pigeon
05.Mobile
06.RankBrain
07.Possum
08.Fred

These algorithms play different roles for page ranking. As an example, the Google possum algorithm shows the result according to user location. At present Google is responsive enough to offer suggestions when the user types one term.
Years ago, some websites users use a common keyword, again and again, to show their page in Organic results. (Organic result means that unpaid result. They won’t pay money to show their result to the user). With more and more updates of Google algorithms, it was difficult to rank their pages using these kinds of “Black hat” methods. Google always updates their algorithms. Therefore Google browser has become the most intelligent browser.

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Gayan Madhusankha
Gayan Madhusankha

Written by Gayan Madhusankha

Undergraduate of University of Moratuwa

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